eixo.design
Creating meaning in the age of AI.
Natalia Arsand
The illusion of explanatory depth
Feeling we understand how something works
better than we actually do.

Almost 20 years in digital products



Designer. http://eixo.design @eixodotdesign | in/nataliarsand
How we create meaning.
Why understanding can feel deeper than it is.
What to understand, own and delegate.
01 / 03
How we create meaning.

Sensory
information

Goals & tasks
Context
Prior experience

Attention
Interaction
Interpretation
Understanding
02 / 03
Why understanding can feel deeper than it is.
And the promise of taking effort
out of our hands, and out of our minds.
What can I explain?
Two wheels, pedals, handlebars, a chain.Where am I unsure?
How does the chain connect?What do I know without noticing?
Shapes I sketch without thinking.What haven’t I thought to question?
Working parts I haven’t thought of.We don’t always notice what we don’t know.
03 / 03
What to understand, own and delegate.
If this became a product…
What do I want this
to make possible?
What problem? For whom? Why this solution?

Drawing made
my gaps visible.

AI reduced the effort.
Gaps can remain.
Do I understand enough
for what I intend to do?
What am I trying
to achieve or learn?
What do I need to
understand and own?
What can I delegate?
How will I know
whether it worked?
Natalia Arsand · Eixo
1:1 mentorship for designers
and product leaders

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you’re working through.